Restaurant Brand Identity Design

About the Role We're seeking a talented Brand Identity Designer to lead visual branding projects for hospitality and restaurant clients. You'll own the creative process from initial concept through final asset delivery, crafting cohesive brand identities that capture each venue's unique personality and connect with their target audience. This role requires both creative vision and technical execution skills. Key Responsibilities - Develop comprehensive visual brand identities for restaurant and hospitality clients from concept through completion - Research and explore color palettes that align with brand personality, cuisine type, and target market - Sketch and conceptualize multiple logo directions, iterating based on client feedback and strategic objectives - Create polished vector logo files optimized for versatility across all sizes and applications - Select and pair typography systems that reinforce brand messaging and ensure readability - Design brand templates and collateral including business cards, menus, signage, and social media assets - Build brand guidelines documenting logo usage, color specifications, typography rules, and application standards - Deliver organized final asset packages with multiple file formats and clear implementation instructions Required Qualifications - 2-4 years of professional experience in brand identity design or graphic design - Strong portfolio demonstrating restaurant, hospitality, or food and beverage branding work - Proficiency in vector design software (Affinity Designer, Adobe Illustrator, or similar) - Solid understanding of typography, color theory, and logo design principles - Ability to hand-sketch concepts and translate ideas from rough to refined - Experience creating brand guidelines and template systems Preferred Qualifications - Background working with small business or hospitality clients - Familiarity with print production and file preparation for various vendors - Knowledge of social media design requirements and formats Tools & Platforms Affinity Designer 2, Canva, color exploration tools (Khroma, Realtime Colors), font pairing tools (Fontjoy, Google Fonts)