Playbook by MediaBistro | Tools & Software for Creative Professionals
Playbook Build Your OwnGenerated for: “Design a logo and brand identity for a restaurant”
You're creating a cohesive visual identity from concept through final deliverables. This workflow guides your creative process from initial concept through polished brand assets, with tools that support your design decisions without replacing your creative vision.
Generate color combinations that evoke the restaurant's personality and cuisine. Test palettes on real examples to see how they feel in context before committing to your brand direction.
Khroma learns your color preferences and generates personalized palettes that align with your restaurant's aesthetic.
Realtime Colors lets you preview your chosen palette on an actual website layout before finalizing your brand colors.
Hand-sketch multiple logo directions that capture the restaurant's essence. This is pure creative work where your instinct and style lead the direction.
This step is all you - your skill, your judgment, your creative voice.
Take your strongest sketch and develop it into a professional vector logo. Design with flexibility in mind so your mark works at any size and in any color.
Affinity Designer 2 gives you professional vector tools at a one-time cost, perfect for creating scalable logos and brand marks.
Choose typefaces that reinforce your restaurant's personality and pair them with your logo mark. Test combinations for readability and brand coherence.
Fontjoy uses AI to suggest font pairings, giving you smart starting points that you can refine to match your brand voice.
Google Fonts provides a free library of professional typefaces with web optimization, perfect for brand applications across digital and print.
Build mockups showing your logo, color palette, typography, and usage rules across business cards, menus, signage, and social media. Establish consistency rules for your team.
Canva's mockup templates and brand kit feature let you visualize your identity across applications and maintain consistency across all materials.
Canva Brand Kit stores your colors, fonts, and logos in one place, making it seamless to apply your brand identity to every new design.
Export your logo in multiple formats (SVG, PNG, PDF), document color codes and font names, and create a simple brand guide. Make these assets easy for your restaurant team to use correctly.
This step is all you - your skill, your judgment, your creative voice.
