Sample Job Description
About the Role
We're looking for a skilled Content Marketing Manager to own our daily blog publishing operation. You'll create compelling content that drives audience engagement while managing the full publication workflow from ideation through performance analysis. This role combines creative writing with strategic content operations, requiring someone who can both craft excellent blog posts and optimize the systems that keep content flowing consistently.
Key Responsibilities
- Research and identify blog topics that align with audience interests and business objectives
- Write, edit, and publish high-quality blog posts that maintain brand voice and meet SEO standards
- Optimize content for search engines using keyword research and on-page SEO best practices
- Manage the content calendar to ensure consistent daily publication across all channels
- Set up and maintain automation workflows for content distribution via email and social media
- Monitor content performance metrics and apply insights to improve future content strategy
- Coordinate with cross-functional teams to align blog content with broader marketing initiatives
- Maintain editorial standards and consistency across all published content
Required Qualifications
- 3-5 years of experience in content marketing, blogging, or digital editorial roles
- Strong writing and editing skills with a portfolio demonstrating published content
- Experience with WordPress or similar content management systems
- Working knowledge of SEO principles and content optimization techniques
- Familiarity with marketing automation and email marketing platforms
- Ability to analyze content performance data and translate insights into action
Preferred Qualifications
- Experience managing high-volume content publishing schedules
- Knowledge of social media scheduling and distribution strategies
- Background in audience development and subscriber growth
Tools & Platforms
Grammarly, Hemingway Editor, Surfer SEO, WordPress, Zapier, Mailchimp, Buffer, Google Analytics
Roles by Workflow Stage
1Content Strategist/Writer
2Content Writer/Editor
3Content Marketing Manager
4Content Operations Manager
5Content Operations Manager
6Content Marketing Manager