AI Discovery SEO Workflow

About the Role We're looking for an SEO Strategist who understands that search is evolving beyond Google's blue links. You'll lead our transition to a discovery-first SEO approach, optimizing content for AI-powered search tools, chat interfaces, and recommendation engines while maintaining strong traditional search performance. This role requires technical SEO knowledge, content strategy expertise, and curiosity about emerging discovery channels. Key Responsibilities - Research and identify topic opportunities in AI search results, AI-powered discovery feeds, and alternative discovery channels using competitive intelligence and trend analysis - Develop content optimization frameworks that help AI systems understand, cite, and surface our content while maintaining traditional SEO fundamentals - Monitor and analyze performance across multiple discovery channels including traditional search, AI chat responses, recommendation feeds, and emerging surfaces - Audit content structure and metadata to ensure proper citation, attribution, and credibility signals for AI systems - Coordinate content distribution strategies that maximize visibility across platforms where AI systems actively crawl and index - Build performance dashboards that track AI discovery traffic, measure channel attribution, and demonstrate ROI from discovery-focused content initiatives - Collaborate with content and product teams to implement structured data, clear sourcing, and AI-friendly formatting - Stay current on AI search developments and adjust strategy based on platform changes and emerging best practices Required Qualifications - 3-5 years of experience in SEO, content marketing, or digital strategy roles - Solid understanding of technical SEO principles including structured data, schema markup, and site architecture - Experience with SEO analytics platforms and performance tracking tools - Strong analytical skills with ability to interpret data and translate insights into strategic recommendations - Excellent written communication skills and content optimization experience Preferred Qualifications - Familiarity with AI-powered search tools like Perplexity, ChatGPT search, or similar platforms - Experience with content management systems and marketing automation platforms - Background in data visualization and dashboard creation - Understanding of how AI systems consume and cite web content Tools & Platforms MarketMuse, Pi Datametrics, Perplexity, Surfer SEO, Copy.ai, Grammarly, Google Analytics, Ahrefs, Zapier, WordPress, Google Search Console, HubSpot Marketing Hub, Tableau