Picsart positions itself as an all-in-one creative platform for content creators who need to produce polished graphics quickly. The tool combines traditional photo editing capabilities with modern AI features like background removal and generative design tools. Its mobile-first approach makes it particularly appealing for social media managers who create content on the go.

The platform includes an extensive template library, filters, collage tools, and drawing features alongside its AI capabilities. Picsart targets users who need to handle multiple design tasks within a single environment rather than jumping between specialized tools. The combination of quick editing tools and AI assistance helps creators maintain consistent output without extensive technical knowledge.

Haikei takes a focused approach to one specific design challenge: creating unique SVG backgrounds and shape elements. The tool generates abstract assets like waves, blobs, gradients, layered peaks, and geometric patterns that designers can customize and export. Its browser-based interface offers real-time previews and direct parameter control for each generator type.

The platform serves web designers and developers who need scalable vector graphics that won't bloat their projects with raster file sizes. Haikei's generators produce clean SVG code that can be further customized or animated with CSS. The tool fills a niche need for designers who want distinctive backgrounds without hiring an illustrator or spending hours in vector editing software.