Playbook by MediaBistro | Tools & Software for Creative Professionals
Jasper and Frase serve different content creation needs: Jasper is built for enterprise marketing teams requiring consistent brand voice across channels, while Frase targets SEO-focused content creators who need data-driven optimization. Both offer AI writing capabilities, but their core strengths lie in brand management versus search performance respectively.
Jasper positions itself as an enterprise-grade AI content platform designed specifically for marketing teams managing high-volume content production. The platform's standout capability is its brand voice technology, which allows teams to train the AI on existing content to maintain consistency across blog posts, ad copy, emails, and social media. Integration with knowledge bases ensures that generated content stays factually accurate and aligned with company messaging.
Beyond basic content generation, Jasper offers workflow features including templates for specific marketing use cases, team collaboration tools, and multi-channel content repurposing. The platform is built to scale with larger organizations, offering features like user permissions, brand guidelines enforcement, and campaign-level content organization. Starting at $49/month, Jasper targets teams that prioritize brand consistency and marketing-specific workflows over purely SEO-driven content strategies.
Frase takes a fundamentally different approach by centering its platform around SEO research and SERP analysis. The tool analyzes top-ranking pages for target keywords and generates content briefs that identify common topics, questions, and semantic keywords competitors are covering. This research-first methodology helps writers understand what's already working before creating new content, making it particularly valuable for content strategists and SEO professionals.
The platform combines its research capabilities with AI writing tools that understand the SEO context of each piece. Frase generates outlines based on SERP data, suggests internal linking opportunities, and provides content optimization scores comparing your draft against ranking competitors. At $45/month starting price, Frase appeals to agencies, freelancers, and content teams where search visibility is the primary success metric. While it includes AI writing features, its differentiation lies in the depth of its competitive content analysis rather than brand voice management.
Custom brand voice models trained on your existing content with knowledge base integration
Basic tone settings; no advanced brand voice customization
Basic SEO features through integrations; not core functionality
Deep SERP analysis, content briefs generated from top-ranking pages, optimization scoring
50+ marketing-specific templates (ads, emails, product descriptions, social posts)
SEO-focused templates and outlines based on SERP structure
Robust team features with permissions, shared workspaces, campaign organization
Basic collaboration tools; more focused on individual or small team workflows
Limited competitive analysis; focuses on your own brand assets
Comprehensive analysis of competing content, topic clusters, and keyword gaps
Specialized workflows for blogs, ads, social media, emails, and repurposing across channels
Primarily long-form blog and article content; limited channel-specific optimization
Pricing is comparable at entry levels, but the platforms scale differently based on their target users. Jasper's pricing emphasizes team collaboration and brand management features, while Frase charges primarily based on the number of articles you can optimize and research per month. For solo creators focused on SEO, Frase offers slightly better value, while marketing teams managing brand consistency across multiple channels will find Jasper's team pricing more aligned with their needs.
The choice between Jasper and Frase fundamentally depends on whether brand consistency or SEO performance drives your content strategy. Jasper excels when you need to maintain a unified voice across diverse marketing channels—from ad copy to blog posts to email campaigns—especially in enterprise environments where multiple team members contribute to content creation. Its brand voice technology and marketing-specific templates make it the stronger choice for teams where off-brand content poses a real risk.
Frase wins for content creators who measure success primarily through search rankings and organic traffic. Its research-first approach ensures you're addressing the topics and questions that actually rank, while its optimization tools help you match or exceed competitor content. If your workflow involves analyzing what's working in the SERPs before writing, Frase's integrated research and writing environment will save considerable time. Most organizations will find these tools complementary rather than directly competitive—Jasper for brand-controlled marketing content, Frase for SEO-driven editorial—though budget constraints may require choosing the platform that aligns with your primary content goals.
