Playbook by MediaBistro | Tools & Software for Creative Professionals
Haikei and VistaCreate serve different corners of the graphic design world. Haikei specializes in generating unique SVG background elements and shapes for web projects, while VistaCreate provides a complete design platform with thousands of templates for social media, marketing materials, and animations. Your choice depends on whether you need specific assets to enhance existing designs or a full-featured tool to create complete projects from scratch.
Haikei focuses on solving one problem exceptionally well: creating unique SVG background assets and geometric shapes. The tool generates waves, blobs, gradients, layered peaks, and abstract patterns that designers can customize and export as SVG or PNG files. This specialization makes it particularly valuable for web designers and developers who need original background elements without spending hours in vector editing software.
The generator approach means you can produce countless variations quickly, experimenting with colors, complexity, and layering until you find exactly what works for your project. Haikei outputs clean, optimized SVG code that performs well on websites. The tool remains completely free, making it accessible for freelancers, agencies, and in-house teams who need reliable background assets without subscription commitments.
VistaCreate (formerly Crello) positions itself as a comprehensive design platform comparable to Canva, offering an extensive template library covering social media posts, stories, ads, print materials, and web graphics. The platform includes animation capabilities, letting designers create motion graphics without switching to video editing software. With thousands of stock photos, fonts, and design elements built in, VistaCreate aims to be a one-stop solution for marketing and social content creation.
The interface prioritizes speed and ease of use, allowing team members with varying design skill levels to produce professional-looking materials. VistaCreate includes brand kit functionality for maintaining visual consistency across projects, collaboration features for team workflows, and direct publishing options for social platforms. The platform serves businesses and creators who need to produce high volumes of branded content across multiple formats and channels without maintaining separate specialized tools.
SVG and PNG background elements, geometric shapes, and patterns
Complete designs for social media, marketing, print, and web in various formats
No templates; generates unique variations based on selected generators
Extensive library with thousands of templates across categories
Static assets only; no animation features
Built-in animation tools for creating motion graphics and animated social content
Generates clean, web-optimized SVG code ready for production
Exports SVG but primarily focuses on raster formats for social and print
Deep control over generated shapes, layers, colors, and complexity parameters
Template-based customization with text, color, and element replacement
No storage or library; download and manage files locally
Cloud storage, brand kits, and organized project management
Haikei wins on cost since it offers unlimited use at no charge. VistaCreate requires payment for serious professional use, but the subscription includes significantly broader capabilities. For teams creating diverse content types regularly, the VistaCreate investment makes sense. For developers and designers who primarily need background assets, Haikei delivers complete functionality without any expense.
These tools occupy different spaces in the design ecosystem, making direct comparison somewhat beside the point. Haikei excels as a specialized generator for one specific asset type. If you build websites, landing pages, or digital products that need unique background elements, Haikei delivers exactly what you need with impressive quality and zero cost. The tool does this one thing brilliantly and makes no attempt to be anything more comprehensive.
VistaCreate serves the broader content creation market where teams need to produce finished designs across many formats. It competes directly with Canva and similar platforms, offering template-driven design for people who need complete projects rather than individual assets. Most creative professionals will likely use both tools in their workflow rather than choosing between them. Grab Haikei for web backgrounds and decorative SVG elements, then turn to VistaCreate when you need to create social posts, ads, or marketing graphics from templates. They complement rather than compete with each other.
