Playbook by MediaBistro | Tools & Software for Creative Professionals
Contents.com and Grammarly serve fundamentally different roles in the content creation workflow. Contents.com functions as a generative AI tool that creates first drafts of blog posts and marketing materials from scratch, while Grammarly acts as an editorial assistant that polishes and refines text you've already written. Your choice depends on whether you need help generating content volume or improving writing quality.
Contents.com positions itself as a content production accelerator for teams that need to scale their output. The platform uses AI to generate complete drafts of blog posts, articles, product descriptions, and marketing copy based on user prompts and parameters. This makes it particularly valuable for content marketers facing aggressive publication schedules or small teams managing multiple content channels.
The tool's strength lies in reducing the time from concept to first draft, though users consistently note that human editing remains essential for quality control. Contents.com works best as part of a workflow where writers and editors refine AI-generated content rather than publishing it directly. The platform is designed for content teams, marketing departments, and agencies that prioritize volume and velocity in their content operations.
Grammarly has established itself as the go-to writing assistant for professionals across industries, functioning as a real-time editor that catches errors and suggests improvements as you write. The tool integrates directly into browsers, email clients, Google Docs, and most writing environments, providing grammar corrections, style suggestions, and tone adjustments without disrupting your workflow. Its contextual awareness allows it to adapt recommendations based on whether you're writing a formal business proposal or a casual social media post.
Beyond basic grammar checking, Grammarly's Premium and Business tiers offer advanced features like vocabulary enhancement, plagiarism detection, and tone analysis. The tool doesn't generate content—it makes your existing writing clearer, more correct, and more effective. With over 30 million daily users, Grammarly has become standard equipment for writers, students, business professionals, and anyone who communicates through text regularly.
Full AI generation of blog posts, articles, and marketing copy from prompts
No content generation; focuses on editing existing text
Limited editing features; requires separate review after generation
Real-time grammar, spelling, punctuation, and style corrections across platforms
Can specify tone during generation (professional, casual, etc.)
Tone detector analyzes existing text and suggests adjustments for desired tone
Standalone platform requiring copy/paste to other applications
Browser extension, desktop app, and integrations with email, docs, and social platforms
Front-end tool for creating initial drafts and overcoming blank page syndrome
Back-end tool for refining and polishing content before publication
Requires prompt engineering skills to generate quality output
Intuitive interface with automatic suggestions; minimal learning required
Grammarly's transparent, accessible pricing makes it easy for individuals and small teams to start immediately, while Contents.com's contact-for-pricing model suggests it's positioned for organizations with dedicated content budgets. The cost comparison depends heavily on your use case—Grammarly may cost less but won't replace writing time, while Contents.com may cost more but could reduce hours spent on first drafts.
These tools aren't competitors—they're complementary solutions addressing different pain points in the content creation process. Contents.com solves the blank page problem and helps teams produce more content faster, making it valuable when volume is a bottleneck. Grammarly solves the quality and consistency problem, ensuring that whatever you write—whether AI-generated or human-created—is clear, correct, and appropriate for its context. Many content teams would actually benefit from both: using Contents.com to generate first drafts and Grammarly to refine them before publication.
For most individual writers and small teams, Grammarly represents the better starting point. Its free tier provides immediate value, it improves every piece of writing you produce, and it works wherever you write. Contents.com makes more sense for organizations with specific content volume challenges, dedicated budgets for content tools, and established editorial processes to refine AI output. If you're trying to write better, choose Grammarly. If you're trying to write more, investigate Contents.com—but budget for editing time either way.
